Why video testimonials are changing the rules of the game Video testimonials are gaining in popularity and effectiveness as a marketing tool, as they offer potential customers a more personal and engaging way to learn about a product or service. Positive experiences...
Customer testimonial: What are the right questions to ask? Number of questions With video testimonials, the number of questions is limited. Not for technical reasons, but to maximize broadcast performance. Indeed, if the testimonial video is too long, your target...
11 things about video testimonials your teachers didn’t tell you. Are you a student? Have you studied marketing or communications? Or simply studies on these subjects? Then this article is for you. Here are 11 things you need to know that your teachers...
The future of video testimonials in the next five years Video testimonials are becoming increasingly popular in BtoB marketing.These videos are effective for companies that want to gain credibility with their prospects. Let’s imagine what the future of video...
5 tips to convince your customers to record a video testimonial Getting a video testimonial requires a few more steps and a bit more guidance from your customers than getting a text review, that’s for sure! But here are 5 tips to help you get there: Explain...
5 reasons to make customer testimonials UGC videos Customer testimonials are appearing more and more frequently in the BtoB sector, but are still mostly in text format. And yet, making them in video means relying on the most widely consumed medium on the Internet. In...
Marketing: What is “UGC”? Explanations. If you follow marketing trends closely, you may have heard of “UGC” without knowing what it means. It’s time to shed some light on the subject with this article to fully understand the ins and outs...
How can video testimonials boost your conversion? A few years ago, video testimonials were only used by companies with large marketing budgets. Today, this is no longer just an option for major brands. Why so much power? The answer is simple: because people prefer to...
