What is the first Growth Marketing action for beginners? When we talk about “Growth Marketing”, it can seem a complicated and vast discipline. It covers a lot of ground and there’s a lot to know. That’s true… only in part. Everyone can...
Is text testimony dead? Just as we announced the end of influencers a few years ago, we believe that text reviews as we know them today are set to disappear. Not because social proof will no longer be a powerful psychological bias for the buyer…but rather...
The added value of video testimonials for your business In a world where everything has become digital, companies are constantly looking for ways to stand out from the constant noise. Video testimonials can be an effective strategy for achieving this. In this article,...
Video testimonials: a powerful tool for increasing your conversion rate In an increasingly competitive digital world, gaining an edge can often mean the difference between success and failure. One of the most effective tools for achieving this is the use of video...
Why should you focus on your credibility today? Numerous companies in all markets Starting a business has never been easier. With simplified procedures, easy access to information and an ever-increasing number of training courses in every field, it’s easier to...
How to build a solid reputation as an entrepreneur In today’s world, being self-employed is no mean feat. Faced with fierce competition and an increasingly demanding public, reputation has become a precious currency. Building a solid reputation is essential to...
