Use case: Mas Caron
Company presentation
We were 2 Parisians (Marc and Cerise) with a passion for wine. I was (Marc) General Manager in the IT sector and Cerise in charge of training in a major insurance group. In 2015, we decided to leave everything behind and come to the Vaucluse to create Mas Caron.
This 11-hectare winegrowing estate includes 200 olive trees for olive oil production and 2 4-star gîtes. The domaine's customers include private individuals as well as CHR and wine merchants in France and Belgium.
Customer interview with Mas Caron, winegrowing estate
What was the problem before calling YourCharlie?
Mas Caron needed to raise awareness of the estate and its values in an AOC Ventoux appellation not very well known outside the Vaucluse.
Why did you choose YourCharlie to produce the testimonials?
I had a very good first contact with the team, with a good feeling over video.
Being a curious person, I was immediately hooked and decided to give YourCharlie a try.
How did using YourCharlie go?
I started little by little with a few video testimonials. Feedback from interviewees was very good. Today, I have video testimonials from my acquaintances and I'm going to extend the testimonial requests to my customers.
What were the results?
I obtained almost 100% success on the 10 video testimonials requested. And above all, interesting feedback when you let your customers express themselves freely.
How do you use YourCharlie's video testimonials?
Today, video testimonials are used on the estate's website with thumbnails, but this area clearly needs to be developed!