7 crazy (but true) things about video testimonials
Marketing expert or not, video testimonials contain a few universal truths that everyone needs to know.
Here are 7 crazy (but true) things about video testimonials.
1. Video testimonials are more effective than written testimonials in building trust and credibility with potential customers.
2. Video testimonials are more easily shared on the Internet via social networks.
3. Video testimonials are more concrete for a prospect to see a product in action.
4. Video testimonials perform better in advertising.
5. Video testimonials build customer loyalty
6. Video testimonials enhance corporate marketing strategy
7. Short video testimonials perform better on social networks.
Conclusion
Now you too know the 7 truths about video testimonials. It’s up to you whether you want to share or keep these precious truths to yourself.
5 ways video testimonials can help you launch a business
Starting a business is a journey fraught with obstacles. And the search for social proof often takes a back seat at first. And yet, investing in them, and in particular video testimonials, right from the start of your business, is a major asset.Here are 5 ways video...
Marketing: What is “UGC”? Explanations.
If you follow marketing trends closely, you may have heard of "UGC" without knowing what it means. It's time to shed some light on the subject with this article to fully understand the ins and outs of this new marketing method.What does UGC stand for?UGC is an acronym...
Company: how can I boost my brand’s credibility?
It's becoming easier and easier to launch a business and compete with established companies. A good way to protect your company against new players is credibility.Building credibility means collecting social proof.It's a powerful asset that will differentiate you and...
After social proof, social doubt
You are standing in front of a restaurant with which you have a reservation. You'll notice a number of rewards displayed on the wall. Apparently, this restaurant was voted "best restaurant" according to a well-known guide every year from 2010 to 2020. But why is it...
Why are video testimonials cuter than kittens?
It's an intriguing question. Some might even call it bizarre. But wait a little longer for the explanations.Why kittens?If we're talking about kittens, it's because some companies don't hesitate to use kittens as a means of communication to attract the attention of...
How can you generate UGC for your company?
In a previous article, we looked at what UGC is and how it can be applied to any type of business. The advantages of UGC are many: it's cheap to produce, effective thanks to its authenticity, and turns your customers into ambassadors. This time, we're going to show...
5 tips to convince your customers to record a video testimonial
Getting a video testimonial requires a few more steps and a bit more guidance from your customers than getting a text review, that's for sure! But here are 5 tips to help you get there: ExplainFirst of all, explain to your customer why you want to produce video...
How to broadcast your video testimonials (5 tips)
Video testimonials are great. Making the most of it is better!Collecting customer testimonials is undoubtedly the most complicated part. So as not to waste all your efforts, you need to make the most of this precious material to get the most out of the time/money...
10 ways video testimonials make coaches rich
Coaches, whether online or offline, need more than anyone to prove the relevance and effectiveness of their coaching to their prospects.But the coaches don't have anything concrete to show.And as we often say: who better to talk about your services than your...
How can video testimonials boost your conversion?
A few years ago, video testimonials were only used by companies with large marketing budgets. Today, this is no longer just an option for major brands. Why so much power? The answer is simple: because people prefer to trust people they identify with rather than...
3 video testimonial best practices to apply as a matter of urgency!
Video testimonials require a few best practices that you should be aware of to quickly improve your reputation. In this article, the top 3 best practices to apply as a matter of urgency!Best practice no. 1: systematically request a video testimonial for every sale.You...
Customer testimonial: What are the right questions to ask?
Number of questionsWith video testimonials, the number of questions is limited. Not for technical reasons, but to maximize broadcast performance. Indeed, if the testimonial video is too long, your target audience won't watch it all the way through, and may miss out on...
Video testimonials: a powerful tool for increasing your conversion rate
In an increasingly competitive digital world, gaining an edge can often mean the difference between success and failure. One of the most effective tools for achieving this is the use of video testimonials. This article will examine the importance of the conversion...
The evolution of testimonials
Testimonials have evolved over time as a marketing tool, from oral testimonials, the famous word-of-mouth, to written testimonials, propelled in particular by ecommerce sites. And finally to video testimonials, with the rise of technological means.EarplugsWord of...
How do I add a video to my Google business listing?
It's your Google listing that appears first when someone searches for your company or a service you offer. Adding a video to your Google listing gives you an extra edge. It's the key to optimizing your search engine optimization! So adding a video testimonial can help...
11 things about video testimonials your teachers didn’t tell you.
Are you a student? Have you studied marketing or communications? Or simply studies on these subjects? Then this article is for you. Here are 11 things you need to know that your teachers haven't told you.1. Video testimonials can be more effective than written...
6 questions to ask a customer after an online training course
Charlie is a great tool for those in the personal services industry, because social proof (video testimonials) is the best selling point, if not the only one.In fact, online coaches and trainers need their customers to recommend their services to others in order to...
5 reasons to make customer testimonials UGC videos
Customer testimonials are appearing more and more frequently in the BtoB sector, but are still mostly in text format. And yet, making them in video means relying on the most widely consumed medium on the Internet. In fact, only 20% of prospects read the text on a...
9 reasons why you should talk to your boss about video testimonials.
You're a marketing or communications professional. You're on top of all the latest trends that will enable your company to outperform all your competitors. And in particular, the latest big marketing trend for reputation-building: video testimonials.But unfortunately,...
What does “UGC” mean?
You're on Linkedin or Tiktok, you're closely following news from the marketing and communications sphere, and you see the term UGC coming up more and more in certain videos or posts. What's this new marketing term? We've come to the right place to explain...
How can video testimonials change your business?
Companies can see their future impacted by the addition of video customer testimonials. By bringing the power of social proof", video testimonials boost corporate reputation. Find out more about all the aspects of this change in this article.Video testimonials create...
Is text testimony dead?
Just as we announced the end of influencers a few years ago, we believe that text reviews as we know them today are set to disappear. Not because social proof will no longer be a powerful psychological bias for the buyer...but rather because it will have lost its...
Why video testimonials are changing the rules of the game
Video testimonials are gaining in popularity and effectiveness as a marketing tool, as they offer potential customers a more personal and engaging way to learn about a product or service.Positive experiencesBy highlighting the positive experiences of existing...
The future of video testimonials in the next five years
Video testimonials are becoming increasingly popular in BtoB marketing.These videos are effective for companies that want to gain credibility with their prospects. Let's imagine what the future of video testimonials might look like...Augmented realityIn the next 5...
How to build a solid reputation as an entrepreneur
In today's world, being self-employed is no mean feat. Faced with fierce competition and an increasingly demanding public, reputation has become a precious currency. Building a solid reputation is essential to gaining the trust of potential customers and building a...
Why should you focus on your credibility today?
Numerous companies in all marketsStarting a business has never been easier. With simplified procedures, easy access to information and an ever-increasing number of training courses in every field, it's easier to set up a business today than it was 10 years ago. Even...
Top 5 advantages of video testimonials
N°1 - Video testimonials enhance your reputation.Do you know the classic text testimonial? The one everyone puts on their sales pages. Video testimonials are the enhanced version of text testimonials. It has the same effect on your reputation, only better. Only more...
5 tips to convince a customer to make a video testimonial
When you're making your first video testimonials, it can be complicated to convince your customers to agree to testify. The first difficulty is convincing yourself! Often, our best customers were initially reticent about video testimonials. They were afraid to...
The added value of video testimonials for your business
In a world where everything has gone digital, companies are constantly looking for ways to stand out from the constant noise. Video testimonials can be an effective strategy for achieving this. In this article, we'll explore why video testimonials are so valuable. How...