4 – 5 ways to capture customer testimonials on video
If you’re reading this introduction, you already know that video customer testimonials are a highly effective way of standing out from the crowd. Your customers become true ambassadors for your company, spreading the word. In this article, we give you 5 ways to collect them.
The importance of authentic testimonials for customer confidence.
Genuine testimonials are more than just positive comments about your company. They’re proof that your products or services deliver what they promise. An authentic testimonial can not only enhance your reputation, but also create a deeper connection with potential customers, strengthening their trust in your brand.
Top 5 techniques for getting customer testimonials on video :
1. Ask directly: one of the easiest ways to gather testimonials is to ask your customers directly. After a purchase or interaction, ask them if they’d be willing to share their experience. It may seem obvious, but we don’t always think about requesting a video testimonial following a sale. Try to anchor this habit.
2. Send out satisfaction surveys: Satisfaction surveys are an excellent way of gathering detailed feedback. For the most comprehensive surveys, you can also request a video testimonial with questions on the main points of your survey.
3. Use social networks: Customers often share their experiences on social networks. With their permission, you can use these videos as testimonials for yourself. Or, if it’s not video but text, ask them if they’d be willing to do it on video for you.
4. Reward with gifts: Encourage customers to share their video experience by offering rewards for a short period of time. A gift related to what you’re selling can be beneficial in motivating your customers to make the effort to record themselves on video.
5. Do case studies: A detailed case study can serve as an in-depth video testimonial, showing how your product or service helped a specific customer. It’s also a great way to show off your customer, who will certainly accept!
How can YourCharlie software help you collect video testimonials?
Our online software has been designed to simplify the process of creating video testimonials, which can be complicated and time-consuming.
It would be a shame to miss out on the benefits of video testimonials, because they’re so hard to collect!
Charlie guides you step-by-step through the process of collecting answers, and provides all the tools you need to make it simple.
– Invitation templates
– Question-by-question video recording
– Transfer of image rights included
– Automatic assembly
– Broadcast on your website
The unique thing about this solution is that you pay by performance! Have you been unable to collect video testimonials from your customers? No problem, you won’t pay a thing. As a contractor, it’s bound to be a good deal for you.